Simple Contracting

Simple Contracting

 

How Just Marketing helped:
Branding & Stationery Concept & Design, Printing 

After Just Marketing

Before Just Marketing

 

Challenge

To avoid over-targeting existing visitors

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

Many thanks to Milla and the team at Just Marketing for the exceptional work on re-branding our entire business. The results are just fantastic!! and the feedback we receive from our clients is great! From concept to design, Milla and the team at Just Marketing redesigned our companies Website, Product Branding, Brochures and Logo.

 

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Author: Milla
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