Mint Floors & Shutters

Mint Floors & Shutters

 

How Just Marketing helped:
Website Development, Online Marketing, Google Adwords, SEO

After Just Marketing 

 

 

Challenge

To avoid over-targeting existing visitors

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

Milla and the team at Just Marketing have been just what we needed in our business. An experienced team with plenty of experience and energy for our online and digital marketing needs. They have also been very helpful with the other tasks like design and printing. Our Facebook marketing and search engine optimising has seen instant results. The best part for me is that the results are all measurable and reported to us regularly so we can track our campaigns and most importantly our spending.

Jon Host, Director 

 

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Author: Milla
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