With more than one billion active users around the globe and 11 million in Australia (Australian Social Media statistics for April 2013), Facebook’s greatest asset to marketers has always been its audience.
Now, a new change to Facebook’s News Feed algorithm (code) means brands will have more exposure and greater reach than ever.
From March 4th, when a Page tags a separate brand or celebrity Page in a post, that content will surface for followers of both Pages.
Let me explain: if Just Marketing posts a story to Facebook and tags Surf Life Saving’s Page, the post will now appear in News Feed for both Just Marketing fans and Surf Life Saving fans.
In short, it’s a simple way for brands to greatly expand their audience.
This feature was already operational for updates from friends. If you tag someone in a photo, for example, their friends may see that photo in News Feed even if you are not connected to them.
The difference here is that while your photo could appear in front of hundreds of other people, a Page post that tags Surf Life Saving could appear in front of thousands.
Facebook says it received positive feedback after testing this feature with users. The new coding will take into account which users are engaging with content to determine if it is relevant for fans of both the Page that posted it, and the Page that was tagged. The new feature only works between Pages, meaning the typical user could not expand his audience by tagging a Page when posting.
If you need any help with facebook pages for business, contact Just Marketing Online and start gain brand exposure and reach a whole new audience!