What is PPC – Pay per Click Advertising?

Pay per Click Advertising (PPC) is a form of Online Advertising, where an Advertiser only pays for the advertisements that have been physically clicked on at the sponsored search results. The advertiser bids on search engines for numerous keyword phrases relevant to their target market. The higher bidder’s cost per click (CPC) advertisement is placed in the most visible position in the search engine. When a user queries the search engine, it will display advertisements matching the advertiser’s keyword terms. Note, it costs the advertiser nothing to display the advertisement in the search engines. It only costs when a user clicks the advertisement.

Pay per Click Advertising is the fastest growing form of online marketing today. Marketers worldwide spent a staggering $16.4 billion on Google AdWords in 2007 and are tipped to grow 40% this year 1. With PPC becoming competitive, it is vital that you have an effective pay per click management strategy in place. Messy campaigns can cost businesses thousands of dollars each month by sending noisy unfiltered traffic that will not increase their return on investment (ROI). Most marketers see PPC as a “set and forget” strategy, when in fact with correct and ongoing management, you can increase your sales while minimising your spend.

We understand that you have little time to monitor your online campaigns, let alone adjust and tweak them constantly. So that’s why you should consider Just Marketing to manage your PPC and remove the hassle of those complex campaigns.

Let us maximise your PPC budget across Australia’s most popular search engines, including Google, Yahoo and Bing and ensure that the keywords return the most leads/sales.

Let us research and inform you about search terms that are on the rise in your target market and send you comprehensive statistical reporting every month detailing how your campaigns are tracking.


We create agile websites that Google Love which will make you money. Then we implement CRM and Digital Marketing Strategies to make you more.

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