Media: Magazine Publication

Media: Magazine Publication

 

How Just Marketing helped:
Graphic Design, Advertising, Project Management

Media Publication 

 

Advertising 

Magazines, Newspapers, Publications, Industry Catalogues. We deal with the best publishing companies in Australia.

We know that every product or service needs a different marketing strategy. Just Marketing can guide you on the best media solution for your business. 

Why Advertise in a Magazines? 

We think that printing advertising should be part of your marketing mix. Here are 10 good reasons that have been proven true by independent market research.

  1. Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring singleminded attention to advertising.
  2. Magazine advertising is targeted: Magazines engage readers in very personal ways. There’s a magazine for every passion and a passion for every magazine. Use magazines to reach your target audience in a meaningful way. Plus magazine readers reach the affluent, those with disposable income to buy advertised brands.
  3. Magazine advertising is relevant and welcomed: Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.
  4. Magazines are credible: Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.
  5. Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits. Consumers clip and save magazine ads for future reference.
  6. Magazines deliver brand relevant imagery: Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.
  7. Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That’s why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.
  8. Magazines drive the purchase funnel: Magazines are effective across all stages of the purchase funnel, especially brand favourability and purchase consideration, the most sought after metrics that are hardest to sway.
  9. Magazine advertising enhances ROI: Allocating more ad dollars to magazines in the media mix improves marketing and advertising ROI.
  10. Magazines sell: Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.

 

From The Client

If you can find the right professional who can help with the management of dealing with the magazine people, design, approve and publish, then you will have the great benefit of Media Advertising. I find particularly very time consuming so I handed over to Just Marketing to deal with all my media publications. Not a better feeling of a well done job! Thanks team! 

Emily, marketing manager, large company (identity preserved)

 

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